Nick Eaton's background
Data Chasing is run by Nick Eaton. Nick Eaton founded Data Chasing and personally runs every account.
I've spent ten years in digital marketing. Most of that was the big-brand, high-volume world — buying media at a scale where a bad week costs more than most companies make in a year. Over that career I've managed tens of millions of dollars in ad spend.
The last few years, all of it has gone into home services. Not because it's bigger, but because it's better work.
Why Data Chasing works with home service companies
"I've run ads for brands doing $30 million a month. Honestly? Helping a 2-truck pressure washing company become a 5-truck company is more fun, and the results are more obvious. When it works, somebody hires their brother-in-law."
How Data Chasing works with clients
Data Chasing takes on a small number of clients at a time so each account is worked on directly by Nick Eaton rather than handed to a coordinator.
- I take on a small number of clients so each one actually gets worked on.
- You get me on the phone, not a ticket queue.
- Nothing is locked behind a contract. If it isn't working, you leave.
- I'll tell you when something isn't worth doing yet, even if you'd pay for it.
- The reactivation work goes first because it's the fastest money, not because it's the biggest invoice.
See what Data Chasing actually does, or read the case studies from two real clients.
Nick Eaton grew up in New Hampshire and works with a lot of contractors across New England. He runs Data Chasing from Miami, Florida now, gets back north often, and serves home service businesses across the United States.